By Ridling Z.
Nearly each reader of the Bible will detect that the Scriptures, from Genesis to Revelation, include wide ancient fabrics and innumerable allusions to the geographical historical past of that historical past. The geographical references variety eastward to the Tigris and Euphrates and past to Media, Elam, and Parthia - from which got here a few of these current at Pentecost - or even to India. together with Asia Minor, Egypt, Ethiopia, and Arabia, they succeed in westward past Greece and Rome so far as Spain, which Paul visited or was hoping to go to, and the place we're most likely to discover Tarshish, in the direction of which Jonah all started his fateful voyage. among those limits, the Holy Land itself, lower than its a variety of names - Canaan, the land of Israel, or Palestine - with its quick associates, is on the middle of the image all through.
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The key to good management is the ability to be self-critical enough to admit mistakes and correct emerging problems. 16626$ $CH2 09-26-07 10:34:57 PS PAGE 19 ■ C H A P T E R T H R E E MARKET STRATEGY One of the biggest errors a company can make is to embark on a new market strategy that is not valid, or if carried to its logical conclusion, unprofitable. I mentioned the wax company that was founded on an irrational marketing premise and into which many tens of millions of dollars were invested before the basic concept was disproved.
By merely keeping plants longer in the growth cycle, we doubled our profitability and shortened the distribution chain to the eventual buyers. Once you have a strategy that you feel works and is optimized, the next step is to optimize your customer base. 16626$ $CH3 09-26-07 10:35:00 PS PAGE 28 C H A P T E R ■ F O U R THE CUSTOMER One of the most valuable assets of a company is its customer base. Customers are the raison d’eˆtre (reason for being) for a company. Essentially, a symbiotic relationship exists between a company and its customer base: You nourish customers by providing goods and services that they need, and they nourish you by providing the funds that a company needs to survive.
For example, in the case of the petroleum waxes we were attempting to sell, some typical markets were: 1. Candles 2. Fire logs 3. Blenders (or converters) 4. Food and chemicals 5. Waxed paper ................. 16626$ $CH3 09-26-07 10:34:58 PS PAGE 22 F I G U R E 3-1 Rank Market/ ■ The Slice-and-Dice Sample Format. Size $ Average End Use Margin Competitors Growth Rate + or – ................. 16626$ 1 2 3 $CH3 4 5 1. Trade publications PS 2. Competitive data 3. Literature MARKET STRATEGY 09-26-07 10:34:58 * Data Sources * 4.